Timebridge is designed to make scheduling meetings easier. Since meetings can be one of the biggest time syncs in a companies workflow, anything that can ease the pain of getting a bunch of busy people in the room at the same time is worth hearing about. Megan Soto was kind enough to turn me onto this, and get John Stormer, VP of Marketing and Business Development for Timebridge, to tell me their story.

TimeBridge, in functioning like a personal assistant, aims to broker your time and the availability of your fellow attendees’ time for you. By proposing multiple meeting times to the attendees, each attendee has the option of saying which time is optimal for them rather than just indicating the times they are available or unavailable. When all of the attendees have confirmed a mutually agreeable time, the meeting is confirmed for you and then a notification and reminder emails are sent to everyone, just as a personal assistant would do for an executive. Additionally, even the hassle in scheduling is further expedited if attendees choose to share their availability with the organizer, by syncing their calendaring systems with TimeBridge.

The effect is that meetings are confirmed while the organizers and attendees are sleeping, commuting home, or eating dinner and the Daily Brief (the newest enhancement to TimeBridge) provides important meeting details and logistics so you’re ready to run from meeting to meeting.

Entrepreneurship

As an entrepreneur, you need to manage a business as it goes from an idea on a whiteboard, to a prototype being tested by friends and family to full-scale application that real people depend on to get their job done. The organization to support these phases can be radically different. One of the tricky parts of being an entrepreneur is understanding where you are in that process and being able to shape the team to meet those requirements. You can change some people to help (usually you’re adding to the team) but you can’t bring in a whole new cast of characters for each phase. So you’re left to lead in different ways— early on you may be more free form and reactionary but ultimately you’ll need to be more disciplined and predictable as customers (and even investors) expectations get set.

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