….The median age of prime-time television viewers is nearing 51 years old.

….51 the median? This means that more than half of all prime-time viewers are outside of the golden demographic of 18-49. The medium that has long been synonymous with massive reach is quickly becoming the most efficient way to reach lots of old people!

In fact, the median age of prime-time viewers has increased by a year every year since 2005.

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