This is the story of Steve Denning and how he used a simple story to help change the direction of the World Bank. More than that, much more than that it is a story about stories and how they work within organizations.

I recommend sitting back, grabbing a cup of sleepy-time tea and listening (yes it was recorded) to this tale about organizational storytelling and how one of the oldest human activities can be used to manage knowledge in big, unwieldy corporate settings.

While you’re here, take a peek over the fence at some of the projects we’re kicking around.