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The good folks over at Anderson Analytics have put together a study to determine what sites male and female college students visit most often. The results look like this,

anderson-analytics-college-students-favorite-websites-by-gender.jpg

What can we learn from this?

  • Women like MySpace substantially more than men.
  • Men actually read Digg and Fark.
  • Woman don’t care about “Web 2.0″ at all, and men only dabble (Digg, Engadget).

The big take away.

If you are marketing to college students, they look for the same things online that they do offline: Products (Amazon, Ebay) , Promotions (Slickdeals), Entertainment (YouTube, Addictinggames, ESPN) and Gossip (Perez and Engadget). No single study can be a definitive guide to a demographics use habits, but this one passes first blush. Take notice.

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  • del.icio.us
  • Digg
  • StumbleUpon
  • Reddit
  • Fark
  • Mixx
  • Propeller
  • TwitThis