Here is the shtick. You take Common Craft, the folks who gave us some really useful rundowns on how to use the New Web — you add some snark, judiciously apply the word “douchebag” and what you end up with is an homage to new media put out by Kommon Kraft.

Some show notes.

In order to be a New Media…Optimizer you must,

• Do no real work.
• Talk, type, tag and twitter about a lot of stuff.
• Hate a lot of stuff.
• Celebrate other New Media…Optimizers.

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