Comments on: The Anti-Social Media http://howtosplitanatom.com/columnists/the-anti-social-media/ Exploring The Intersections Of Technology and Society Fri, 19 Mar 2010 17:37:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: kath27an http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-29250 kath27an Wed, 19 Aug 2009 13:13:45 +0000 http://howtosplitanatom.com/?p=1131#comment-29250 Social media has revolutionized since the creation of the world wide web. It gives us a lot of information about a lot of things. This is is just one way of the marketing strategy business people online use. Social media has revolutionized since the creation of the world wide web. It gives us a lot of information about a lot of things. This is is just one way of the marketing strategy business people online use.

]]> By: Greg Hollingsworth http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-22735 Greg Hollingsworth Mon, 19 May 2008 23:41:44 +0000 http://howtosplitanatom.com/?p=1131#comment-22735 The democratization of content is fine, and I am not attempting to imply that we need some kind of social media vanguard to tell us what is and what is not quality content. I'm advocating for a little responsibility in our decision making, that's all.<br><br>The problem that I see is that social media (especially social news sites like Digg) are quickly creating as much tabloid content as real news, and this is troublesome to me. Democratized content is great, let them all decide what is important to them, but when real news gets buried under crap, then we are all being put at a disadvantage. The democratization of content is fine, and I am not attempting to imply that we need some kind of social media vanguard to tell us what is and what is not quality content. I'm advocating for a little responsibility in our decision making, that's all.

The problem that I see is that social media (especially social news sites like Digg) are quickly creating as much tabloid content as real news, and this is troublesome to me. Democratized content is great, let them all decide what is important to them, but when real news gets buried under crap, then we are all being put at a disadvantage.

]]> By: Greg Hollingsworth http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-22732 Greg Hollingsworth Mon, 19 May 2008 23:34:14 +0000 http://howtosplitanatom.com/?p=1131#comment-22732 This is exactly why I hate analogies, they are far often taken too literally. My point was not that one should exist and the other should not, but that we have a responsibility as media consumers to distinguish between art forms and evaluate accordingly.<br><br>There is nothing wrong with Chocolate Rain, but it bothers me that truly important events get overlooked because some dude made a funny song and through it up on YouTube. This is exactly why I hate analogies, they are far often taken too literally. My point was not that one should exist and the other should not, but that we have a responsibility as media consumers to distinguish between art forms and evaluate accordingly.

There is nothing wrong with Chocolate Rain, but it bothers me that truly important events get overlooked because some dude made a funny song and through it up on YouTube.

]]> By: sbspalding http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-22731 sbspalding Mon, 19 May 2008 00:23:21 +0000 http://howtosplitanatom.com/?p=1131#comment-22731 I also think a part of the fear is that there isn't a clear value proposition.<br><br>Yea we all know there is some real business value somewhere in Social Media, but so much of it is actually fluff it's hard to convince anyone where the signal and where the noise really is.<br><br>The paper got you fired? That's nuts. I also think a part of the fear is that there isn't a clear value proposition.

Yea we all know there is some real business value somewhere in Social Media, but so much of it is actually fluff it's hard to convince anyone where the signal and where the noise really is.

The paper got you fired? That's nuts.

]]> By: sbspalding http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-22734 sbspalding Mon, 19 May 2008 00:21:14 +0000 http://howtosplitanatom.com/?p=1131#comment-22734 I think it does boil down to more choice, but I also think that as consumers of media we long for someone to tell us what to like. How else do you explain the ""A-List." For all the argument for and against weblebrity, I think we need filters to help us cut through the noise. <br><br>My question is, how much more prevalent will this become as SM expands. I think it does boil down to more choice, but I also think that as consumers of media we long for someone to tell us what to like. How else do you explain the “”A-List.” For all the argument for and against weblebrity, I think we need filters to help us cut through the noise.

My question is, how much more prevalent will this become as SM expands.

]]> By: Jackie Peters http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-22733 Jackie Peters Sun, 18 May 2008 09:20:02 +0000 http://howtosplitanatom.com/?p=1131#comment-22733 I think, as with any form of media, the audience gets to decide what is quality content and what is not. I often disagree with popular opinion. But what we have here is democratization of content. I think that's a better scenario than allowing an elitte few to speak on behalf of the masses. I think, as with any form of media, the audience gets to decide what is quality content and what is not. I often disagree with popular opinion. But what we have here is democratization of content. I think that's a better scenario than allowing an elitte few to speak on behalf of the masses.

]]> By: Jolie O'Dell http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-22730 Jolie O'Dell Sun, 18 May 2008 04:38:42 +0000 http://howtosplitanatom.com/?p=1131#comment-22730 Ah, but what kind of world would it be with only Shakespeare and no Chocolate Rain?<br><br>That is to say, when marketing to consumers, one must understand that, while we all love to be ennobled, enriched, and redeemed by the media we choose, at other times, we long to be entertained, to be shocked, to feel smarter than we probably ought to, and to find the one YouTube clip that challenges our morality/idiocy threshold/gag reflex.<br><br>I think that social media is a playground for all people and all brands, and the ones who enjoy (perhaps not the best, but certainly among the best) successes are those who can peddle clever smut or humorous-but-invaluable relevant information. Take <a href="http://TheOnion.com">TheOnion.com</a>.<br><br>Anyhow, smut-vs-sublimity aside, I think that social media offers direct marketers an amazing opportunity. I write about this all the time. In a recent paper, I insisted that the fear-based attitudes that prevent powerful and appropriate social media use on the part of agencies and advertisers were cause by a lack of social media adoption of agency & client staff members as individuals.<br><br>The paper got me canned, so I think that speaks worlds about what we have done and need to do to educate and promote social media adoption.<br><br>Eyes on the prize, dude. We'll figure it out eventually. Probably right around the time that it's too late. Ah, but what kind of world would it be with only Shakespeare and no Chocolate Rain?

That is to say, when marketing to consumers, one must understand that, while we all love to be ennobled, enriched, and redeemed by the media we choose, at other times, we long to be entertained, to be shocked, to feel smarter than we probably ought to, and to find the one YouTube clip that challenges our morality/idiocy threshold/gag reflex.

I think that social media is a playground for all people and all brands, and the ones who enjoy (perhaps not the best, but certainly among the best) successes are those who can peddle clever smut or humorous-but-invaluable relevant information. Take TheOnion.com.

Anyhow, smut-vs-sublimity aside, I think that social media offers direct marketers an amazing opportunity. I write about this all the time. In a recent paper, I insisted that the fear-based attitudes that prevent powerful and appropriate social media use on the part of agencies and advertisers were cause by a lack of social media adoption of agency & client staff members as individuals.

The paper got me canned, so I think that speaks worlds about what we have done and need to do to educate and promote social media adoption.

Eyes on the prize, dude. We'll figure it out eventually. Probably right around the time that it's too late.

]]> By: quang http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-22729 quang Sun, 18 May 2008 04:22:09 +0000 http://howtosplitanatom.com/?p=1131#comment-22729 Testing snake oil. :) Testing snake oil. :)

]]> By: Radioactive Jam aka bc http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-22728 Radioactive Jam aka bc Sun, 18 May 2008 04:16:24 +0000 http://howtosplitanatom.com/?p=1131#comment-22728 If I prefer Shakespeare with occasional chocolate snacks, does that make me a waffle? If I prefer Shakespeare with occasional chocolate snacks, does that make me a waffle?

]]> By: CyndyA http://howtosplitanatom.com/columnists/the-anti-social-media/comment-page-1/#comment-22727 CyndyA Sun, 18 May 2008 04:12:32 +0000 http://howtosplitanatom.com/?p=1131#comment-22727 blah comment here to help you test. ;) blah comment here to help you test. ;)

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