Q: Do you think it is a good idea to create product names for a service? I am debating if I should do it for a new Search Engine Marketing Service I am creating.

What should I consider when creating a name?

Katrina: Is this service tied to your existing company? I would actually think branding the service itself as an extra or addition to your company’s existing services may prove more valuable in the long run. Think of Google Adsense, Google Adwords, etc . . . Perhaps they wouldn’t have been as successful on their own, but by connecting them to an already established base they became a no brainer for clients.

Steve: I’d agree with Katrina’s take, naming your services is a big part of establishing a narrative. When people are trying to decide whether to choose you over the millions of other SEM companies, they need points of differentiation. If you develop a brand around your service, you can establish a tone that is different than what your competitors can offer. If that tone resonates with your customers, it can go a long way to improving sales.

Katrina Priore is the owner of Minute Muse, a site for advertisers and marketers to get answers to the questions that ail them. She is also the Event Director for Create Chaos

(Images)